He went on expressing that the first four or five months they worked on the record were fruitless, because "nothing would stick". To American Songwriter, Philip Lawrence recalled sleepless nights during the record's process, as the team was trying to prove that the debut album "wasn't a fluke", which according to Lawrence is "the absolute wrong mind-set to be". Mars said that by the time he started to develop his songwriting skills, he learned his "most valuable lesson", "Does it make you move? Make you dance? Whether the song is uptempo or a ballad", adding that "there has to be a heartbeat in back of it. To these statements, the singer added that he felt "disgusted" as he wanted to have the liberty to create his own music and not the music he was told to do.
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The variety of music styles presented on Unorthodox Jukebox resulted in his rejection from his label several times in the past he also confessed that he had to face criticism by label presidents, who-according to him-expressed, "Your music sucks, you don't know who you are, your music is all over the place, and we don't know how to market this stuff.
He elaborated, "If I'm changing things around because people might think it's a hard pill to swallow then I'm going to feel like a circus clown onstage, selling something fake". He clarified that Unorthodox Jukebox was more of him and what he stands for, mainly because he didn't have to modify things. On his debut record, Doo-Wops & Hooligans, the singer reportedly had to change some things because of pressure from his label, something he was displeased with. Mars revealed to Billboard in September 2012 on a preview of his cover story that he recorded an album that represented his freedom.
Due to the numerous television shows and worldwide performances provided by Mars, he acknowledged that his second studio album needed to display his "raucously" dynamic appearances on stage. "We just want it to be perfect", the singer added. He additionally confessed that, "It's going to come when it comes" since his production team, the Smeezingtons, felt that they rushed his debut album because of the release's deadline. The album was further promoted through The Moonshine Jungle Tour (2013–2014), along with various television appearances.Īfter ending The Doo-Wops & Hooligans Tour, Bruno Mars implied that he was going to take some time creating and perfecting his second full-length album.
Subsequently, three other singles (" Treasure", " Gorilla", and " Young Girls") were made available for consumption in 2013, with each one of them having major to moderate success in the United States. Unorthodox Jukebox was supported by five singles, including two US Billboard Hot 100 number ones " Locked Out of Heaven" and " When I Was Your Man", which also experienced commercial acclaim in various countries, with the former also topping the Canadian Hot 100. In 2014, Unorthodox Jukebox won the Grammy Award for Best Pop Vocal Album at the 56th Grammy Awards and International Album of the Year at the Juno Awards. Unorthodox Jukebox was the fourth best-selling album in 2013 and it has since sold six million units globally as of 2016. The album was certified six-times platinum by the Recording Industry Association of America (RIAA), three times platinum by the Australian Recording Industry Association (ARIA), Music Canada (MC), Recorded Music NZ (RMNZ) and by the British Phonographic Industry (BPI). The record also reached number one in Australia, Canada, Switzerland, and the United Kingdom. It debuted at number two on the US Billboard 200, with first week sales of 192,000 copies, and later topped the chart. Critical response to Unorthodox Jukebox was generally favorable many reviewers compared Mars's work to that of his previous album, while others deemed its lyrics shallow. Lyrically, Unorthodox Jukebox revolves around the theme of relationships, incorporating more explicit lyrics and subjects than his previous material. The album was initially planned to be more "energetic" than his previous work, but ended up presenting a wide range of styles such as R&B, pop, reggae, rock, disco, funk and soul music. Mars's writing and production team, the Smeezingtons, composed the whole record and worked with several past collaborators, Jeff Bhasker and Supa Dups, while enlisting new producers, such as Mark Ronson and Emile Haynie, and no guest vocalists.
It serves as the follow-up to Mars's debut record Doo-Wops & Hooligans (2010). It was released on December 7, 2012, by Atlantic Records and was made available to listen to in its entirety for a week before its release. Unorthodox Jukebox is the second studio album by American singer and songwriter Bruno Mars.
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